REAL Trends

In our promise to provide you with the most up-to-date, trusted information impacting your business, we are proud to announce our new alliance with REAL Trends, a real estate consulting and communications company considered to be the leading source of news, trends and analysis.

NORMLS members will receive the REAL Trends monthly newsletter, which offers information on the latest trends, strategies, analysis, people and news shaping the real estate industry. We know that this type of information will keep our member up-to-date on the latest changes, strategies, analysis and events happening in the residential brokerage industry in North America. 

Additional member benefits include a once a year webinar on timely industry topics such as real estate online performance, what drives today's consumers, the pros and cons of mergers and acquisitions, brokerage metrics and benchmarking and more.  As an added enhancement, REAL Trends will provide discounted technology consultation for the Association and its members such as website analysis and onsite evaluations.  REAL Trends will also share knowledge via white papers researched and written by industry experts.  In addition, REAL Trends will share excellent content via a few publications such as On the Horizon, TechTouch, the REAL Trends BLOG and LORE magazine.

REAL Trends offers valuation services, mergers and acquisitions, benchmarking service, business planning, website consulting and organizational and management assessment. 

About REAL Trends

REAL Trends has been The Trusted Source of news, analysis, and information on the residential brokerage industry since 1987.  We are a privately-held publishing, consulting, and communications company based in Castle Rock, Colorado.  Residential real estate leaders look to us for timely and trusted information and analysis through our monthly newsletter, news updates, conferences, and publications.

In addition to creating research studies, we are a leading provider of high-level business consulting services to the residential real estate industry.  We provide a wide range of advisory services to an international clientele of local, regional, and national real estate organizations.  Our areas of expertise include operational analysis, valuations, merger and acquisition advisory services, technology consulting, consumer and business research, and strategic planning.  Visit us at


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